Article 18

how to start building a website

Pildiotsingu domain tulemus


What are the key benefits of new domain extensions?


1.Availability

New domain extensions open up a massive opportunity for businesses to select domain names that they truly like. For example, Intel chose www.insight.tech for its tech resource portal and an African startup chose www.directpay.online for its digital payments business. With new domain extensions, it’s possible to find the exact match domain name.


2. Creativity

New domain extensions offer a creative approach to selecting domain names. By using them as meaningful keywords, you can choose a website name that is memorable and creates an impression. For example, a business that lets people from non-tech background ‘break into tech’ uses the website www.breakinto.tech and a startup that makes travel-planning easy is called www.anycity.online. Thus, with new domain extensions, you can put your imagination to work to find a creative domain name that stands out.


3. Niche Targeting

A larger benefit of new domain extensions is that they make the Internet namespace more organized and business friendly. By only using your website name, you can help attract an audience that is most relevant to you. For example, Edward Snowden’s Freedom of the Press Foundation uses the website www.freedom.press. The website name by itself is a message to the entire press community and thus resonates with them immediately. Just by looking at the name, one can identify if the website is for them or not. It’s also a great way to segregate the same brand across multiple target groups. Therefore, while Viacom’s primary website is www.viacom.com, it’s tech focused portal is www.viacom.tech.


4. Positioning

Imagine if you were to launch a new SUV in the market and wanted to position it as a ‘fun’ car. Wouldn’t it be useful to have its website on a .FUN domain? That way, the target group would see carname.fun in all marketing and promotions. Over time, the word ‘fun’ would become a part of the car name itself. Thus, domain names can be used very effectively for branding and can prove to be one of the most successful positioning tools for your business.


Bonus 5th reason: Websites on new domain extensions are more memorable because they are meaningful. Let’s say you meet a woman named Martha who tells you that she is a chef in New York. It’s likely that you will remember what she does but may easily forget her name. That’s because the name itself does not communicate a story about the person. The same goes for domain names. A website name that is meaningful, short and creative can communicate a lot more than a website name that seems like any other name.

So, get innovative and play around with your business name and new domain extensions to find a website name that will be a game changer for your brand!


Publisehed in: Resources-and-Guides 05-2018

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