Why is Responsive Design So Important?
What is responsive design?
Why should you invest in responsive design?
An important principle of the web standards movement that is responsible for the industry we have today is the idea of using HTML elements for what they are rather than how they may appear in the browser by default. This is known as using Semantic HTML.
What Is Semantic HTML
Semantic HTML or semantic markup is HTML that introduces meaning to the web page rather than just presentation. For example, a <p> tag indicates that the enclosed text is a paragraph. This is both semantic and presentational because people know what paragraphs are and browsers know how to display them.
On the flip side of this equation, tags like <b> and <i> are not semantic, because they define only how the text should look (bold or italic) and do not provide any additional meaning to the markup.
Examples of semantic HTML tags include the header tags <h1> through <h6>, <blockquote>, <code> and <em>. There are many more semantic HTML tags that can be used as you build a standards-compliant website.
Why You Should Care About Semantics
The benefit of writing semantic HTML stems from what should be the driving goal of any web page — the desire to communicate. By adding semantic tags to your document, you provide additional information about that document, which aids in communication. Specifically, semantic tags make it clear to the browser what the meaning of a page and its content is. That clarity is also communicated with search engines, ensuring that the right pages are delivered for the right queries.
Semantic HTML tags provide information about the contents of those tags that goes beyond just how they look on a page. Text that is enclosed in the <code> tag is immediately recognized by the browser as some type of coding language. Instead of trying to render that code, the browser understands that you are using that text as an example of the code for the purposes of an article or online tutorial of some kind.
Using semantic tags gives you many more hooks for styling your content. Perhaps today you prefer to have your code samples display in the default browser style, but tomorrow, you want to call them out with a gray background color, and later you want to define the precise mono-spaced font family or font stack to use for your samples. You can easily do all of these things by using semantic markup and smartly applied CSS.
Use Semantic Tags Correctly
When you want to use semantic tags to convey meaning rather than for presentation purposes, you need to be careful that you don't use them incorrectly simply for their common display properties. Some of the most commonly misused semantic tags include:
By using HTML tags that have meaning, you create pages that impart more information than by just surrounding everything with <div> tags.
Which HTML Tags Are Semantic?
While nearly every HTML4 tag and all the HTML5 tags have a semantic meaning, some tags are primarily semantic in nature.
For example, HTML5 has redefined the meaning of the <b> and <i> tags to be semantic. The <b> tag doesn't convey extra importance, but rather text that is typically rendered in bold. The <i> tag also doesn't convey extra importance or emphasis, but rather defines text that is typically rendered in italics.
What are the key benefits of new domain extensions?
New domain extensions open up a massive opportunity for businesses to select domain names that they truly like. For example, Intel chose www.insight.tech for its tech resource portal and an African startup chose www.directpay.online for its digital payments business. With new domain extensions, it’s possible to find the exact match domain name.
New domain extensions offer a creative approach to selecting domain names. By using them as meaningful keywords, you can choose a website name that is memorable and creates an impression. For example, a business that lets people from non-tech background ‘break into tech’ uses the website www.breakinto.tech and a startup that makes travel-planning easy is called www.anycity.online. Thus, with new domain extensions, you can put your imagination to work to find a creative domain name that stands out.
3. Niche Targeting
A larger benefit of new domain extensions is that they make the Internet namespace more organized and business friendly. By only using your website name, you can help attract an audience that is most relevant to you. For example, Edward Snowden’s Freedom of the Press Foundation uses the website www.freedom.press. The website name by itself is a message to the entire press community and thus resonates with them immediately. Just by looking at the name, one can identify if the website is for them or not. It’s also a great way to segregate the same brand across multiple target groups. Therefore, while Viacom’s primary website is www.viacom.com, it’s tech focused portal is www.viacom.tech.
Imagine if you were to launch a new SUV in the market and wanted to position it as a ‘fun’ car. Wouldn’t it be useful to have its website on a .FUN domain? That way, the target group would see carname.fun in all marketing and promotions. Over time, the word ‘fun’ would become a part of the car name itself. Thus, domain names can be used very effectively for branding and can prove to be one of the most successful positioning tools for your business.
Bonus 5th reason: Websites on new domain extensions are more memorable because they are meaningful. Let’s say you meet a woman named Martha who tells you that she is a chef in New York. It’s likely that you will remember what she does but may easily forget her name. That’s because the name itself does not communicate a story about the person. The same goes for domain names. A website name that is meaningful, short and creative can communicate a lot more than a website name that seems like any other name.
So, get innovative and play around with your business name and new domain extensions to find a website name that will be a game changer for your brand!