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Why is Responsive Design So Important?

Responsive design is the “big thing” in web design right now. But if you are not a designer, you may be wondering what this term means. You might also be unsure as to whether or not business’s website should be implementing responsive design, especially if you do not understand the concept.
Responsive design can help you solve a lot of problems for your website. It will make your site mobile-friendly, improve the way it looks on devices with both large and small screens, and increase the amount of time that visitors spend on your site. It can also help you improve your rankings in search engines.
Read on to find out why responsive design is so important to your company’s website, and also read the responsive design pros and cons you should know about before investing in a redesign.

What is responsive design?

First, here’s a quick explanation of responsive design and how it works. Essentially, responsive design is a way to put together a website so that it automatically scales its content and elements to match the screen size on which it is viewed. It keeps images from being larger than the screen width, and prevents visitors on mobile devices from needing to do extra work to read your content.
The ultimate goal of responsive design is to avoid the unnecessary resizing, scrolling, zooming, or panning that occurs with sites that have not been optimized for different devices. It is often very difficult to navigate these sites, and it may even cost you potential customers who become frustrated with trying to figure out how to do something.
Responsive website design also replaces the previous need to design a dedicated mobile website for smartphone users. Now, instead of designing multiple websites for different screen sizes, you can design just one website that scales up or down automatically to match the device it’s being viewed on.

Why should you invest in responsive design?

We live in a multi-screen society. Because of this, it’s important for your site to be viewable across as many devices as possible, because you never know what device someone will be using to view your website.
Responsive website stats suggest that it’s wise to appeal to both desktop and mobile viewers. The number of mobile viewers now outnumbers desktop, and this number will only continue to rise as global smartphone accessibility increases.
Additionally, in early 2015, Google announced that mobile-friendliness would become a ranking factor in its search engine algorithms. This meant that sites that were mobile-friendly would potentially lose some ground in search engine results because they wouldn’t be delivering a good experience to mobile searchers and viewers.
In summary, the benefits of choosing responsive design for your website include:
  • Cost effectiveness
  • Flexibility
  • Improved user experience
  • Search engine optimization gains
  • Ease of management
Let’s take an in-depth look at each one of these 5 benefits so you can learn a little more about why you should invest in a responsive website.
Maintaining separate sites for your mobile and non-mobile audiences can get expensive. By using responsive design, you can save money by eliminating the cost of paying for a mobile site. You will only need to invest in a single site design to appeal to all visitors and all devices.
When you have a website with responsive design, you can make changes quickly and easily. You do not need to worry about making changes on two websites. This flexibility is a huge advantage when you just want to make a quick design tweak or fix a typo on your site—you only have to do it once.
User experience is crucial to website owners. You want people to like your site, and you want it to be easy to use to convince them to come back. If someone visits your website on a mobile device, and it takes forever to load or your pictures do not have the proper resolution, it can make your company appear unprofessional.
No one wants to do business with a place that is unprofessional. But responsive design, which offers a much better user experience, can help convince people to give your company a chance. Because zooming and scrolling will be eliminated, content can be viewed quicker, and the overall impression that visitors have will be much more positive.

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Pildiotsingu html tulemus

An important principle of the web standards movement that is responsible for the industry we have today is the idea of using HTML elements for what they are rather than how they may appear in the browser by default. This is known as using Semantic HTML.

What Is Semantic HTML

Semantic HTML or semantic markup is HTML that introduces meaning to the web page rather than just presentation. For example, a <p> tag indicates that the enclosed text is a paragraph. This is both semantic and presentational because people know what paragraphs are and browsers know how to display them.

On the flip side of this equation, tags like <b> and <i> are not semantic, because they define only how the text should look (bold or italic) and do not provide any additional meaning to the markup.

Examples of semantic HTML tags include the header tags <h1> through <h6>, <blockquote>, <code> and <em>. There are many more semantic HTML tags that can be used as you build a standards-compliant website.

Pildiotsingu html tulemus

Why You Should Care About Semantics

The benefit of writing semantic HTML stems from what should be the driving goal of any web page — the desire to communicate. By adding semantic tags to your document, you provide additional information about that document, which aids in communication. Specifically, semantic tags make it clear to the browser what the meaning of a page and its content is. That clarity is also communicated with search engines, ensuring that the right pages are delivered for the right queries.

Semantic HTML tags provide information about the contents of those tags that goes beyond just how they look on a page. Text that is enclosed in the <code> tag is immediately recognized by the browser as some type of coding language. Instead of trying to render that code, the browser understands that you are using that text as an example of the code for the purposes of an article or online tutorial of some kind.

Using semantic tags gives you many more hooks for styling your content. Perhaps today you prefer to have your code samples display in the default browser style, but tomorrow, you want to call them out with a gray background color, and later you want to define the precise mono-spaced font family or font stack to use for your samples. You can easily do all of these things by using semantic markup and smartly applied CSS.

Use Semantic Tags Correctly

When you want to use semantic tags to convey meaning rather than for presentation purposes, you need to be careful that you don't use them incorrectly simply for their common display properties. Some of the most commonly misused semantic tags include:

  • blockquote - Some people use the <blockquote> tag for indenting text that is not a quotation. This is because blockquotes are indented by default. If you simply want to benefits of indentation, but the text is not a blockquote, use CSS margins instead.
  • p - Some web editors use <p>&nbsp;</p> (a non-breaking space contained in a paragraph) to add extra space between page elements, rather than defining actual paragraphs for the text of that page. As with the previously mentioned indenting example, you should use the margin or padding style property to add space.
  • ul - Like blockquote, enclosing text inside a <ul> tag indents that text in most browsers. This is both semantically incorrect and invalid HTML, as only <li> tags are valid within a <ul> tag. Again, use the margin or padding style to indent text.
  • h1–h6 - The heading tags can be used to make fonts bigger and bolder, but if the text is not a heading, it should not be inside a heading tag. Use the font-weight and font-size CSS properties instead if you want to change the size or weight of specific text on your page.

By using HTML tags that have meaning, you create pages that impart more information than by just surrounding everything with <div> tags. 

Which HTML Tags Are Semantic?

While nearly every HTML4 tag and all the HTML5 tags have a semantic meaning, some tags are primarily semantic in nature.

For example, HTML5 has redefined the meaning of the <b> and <i> tags to be semantic. The <b> tag doesn't convey extra importance, but rather text that is typically rendered in bold. The <i> tag also doesn't convey extra importance or emphasis, but rather defines text that is typically rendered in italics.

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Pildiotsingu domain tulemus

What are the key benefits of new domain extensions?


New domain extensions open up a massive opportunity for businesses to select domain names that they truly like. For example, Intel chose for its tech resource portal and an African startup chose for its digital payments business. With new domain extensions, it’s possible to find the exact match domain name.

2. Creativity

New domain extensions offer a creative approach to selecting domain names. By using them as meaningful keywords, you can choose a website name that is memorable and creates an impression. For example, a business that lets people from non-tech background ‘break into tech’ uses the website and a startup that makes travel-planning easy is called Thus, with new domain extensions, you can put your imagination to work to find a creative domain name that stands out.

3. Niche Targeting

A larger benefit of new domain extensions is that they make the Internet namespace more organized and business friendly. By only using your website name, you can help attract an audience that is most relevant to you. For example, Edward Snowden’s Freedom of the Press Foundation uses the website The website name by itself is a message to the entire press community and thus resonates with them immediately. Just by looking at the name, one can identify if the website is for them or not. It’s also a great way to segregate the same brand across multiple target groups. Therefore, while Viacom’s primary website is, it’s tech focused portal is

4. Positioning

Imagine if you were to launch a new SUV in the market and wanted to position it as a ‘fun’ car. Wouldn’t it be useful to have its website on a .FUN domain? That way, the target group would see in all marketing and promotions. Over time, the word ‘fun’ would become a part of the car name itself. Thus, domain names can be used very effectively for branding and can prove to be one of the most successful positioning tools for your business.

Bonus 5th reason: Websites on new domain extensions are more memorable because they are meaningful. Let’s say you meet a woman named Martha who tells you that she is a chef in New York. It’s likely that you will remember what she does but may easily forget her name. That’s because the name itself does not communicate a story about the person. The same goes for domain names. A website name that is meaningful, short and creative can communicate a lot more than a website name that seems like any other name.

So, get innovative and play around with your business name and new domain extensions to find a website name that will be a game changer for your brand!